Keep things moving
Inbox, diary, documents, logistics and the day-to-day pieces that quietly pile up. Handled.
Operational & executive support
Less chaos.
More done.
Calm, capable support for founders who need things handled, not added to their list.
25+years as a PA and
operational right hand
operational right hand
Trusted byFounders, creatives
& senior teams
& senior teams
At home inMusic · Media · Agencies
Growing businesses
Growing businesses
The short version
I step in where things are stuck, messy or overdue and get them moving again.
No unnecessary process. No making a performance out of being busy. Just the right support, in the right places, from someone who has been doing this for a very long time—and still genuinely enjoys it.
What I actually do
The person behind
the moving parts.
I work as a flexible alternative to a full-time Executive Assistant, Business Manager or Ops Manager, shaping the support around what your business genuinely needs.
Sort the chaos
Processes, contractors, projects and loose ends—untangled, organised and made to work properly.
Be your right hand
Priorities protected, teams coordinated and big ideas translated into practical next steps.
If it needs doing, I’ll either handle it—or make sure it gets done.
Things you can hand over
The details, the logistics
and the loose ends.
This isn’t an exhaustive menu—businesses rarely behave that neatly. It’s a useful starting point for the things I can take off your hands.
Your time & relationships
- Complex diary, meeting and travel organisation
- High-level client communication and relationship management
- Client and contractor coordination
- Customer service and frontline support
Operations & delivery
- Event management and logistics, including on-site delivery
- Process and system refinement and documentation
- Standard Operating Procedures (SOPs), including process guides
- Project setup, management and reporting
- Recruitment assistance and CMS setup and management
- Research, problem-solving and loose ends
Commercial & financial
- Financial administration: invoicing, reconciliation, credit control and budgetary control
- CRM and database setup and management
- Database hygiene and data cleaning
- Advanced CRM workflow and automation building
- Pipeline and sales management
- Sales pages and funnel setup
- Survey creation and management
Digital & content
- Documents, presentations and reporting
- Digital course creation and member management
- Digital marketing administration and email campaigns
- AI workflow automation
- System integrations and automations, including Zapier
- Basic web design and website administration
- Canva design and editing
If it isn’t on the list, ask me. The unusual requests are often where I’m most useful.
Senior support, minus the overheads
Experience when you need it.
Flexibility built in.
Experienced, reliable support—without the commitment or overheads of hiring another permanent member of staff.
You get the help your business needs, shaped around the time and level of support that genuinely makes sense.
I usually work on a monthly retained basis, shaped around the level of support your business needs. After an initial conversation, I’ll recommend a straightforward arrangement with no mystery or unnecessary complexity.
Kind words from busy people
Trusted to keep
everything moving.
The work may happen behind the scenes, but the difference it makes is rather noticeable.
I haven’t trusted a PA more than I have Allison. Her absolute commitment, support and willingness to look out for others have been deeply appreciated.
How it works
Very little fuss,
a lot gets done.
- 01
We talk
You tell me what’s going on, what’s stuck and what you’re thoroughly fed up with.
- 02
I step in
I take ownership of the moving parts—without needing constant direction.
- 03
You breathe out
You get time back, fewer loose ends and a business that runs more smoothly.
The person you’ll actually work with
Professional, yes.
Corporate, absolutely not.
I take the work seriously. Myself, considerably less so. Clients stay because things get done. Working together feels easy, human and refreshingly low drama.
I’ve spent over 25 years being the person people trust to remember the detail, spot what’s missing and quietly make everything work.
Prior to setting up as a freelancer, I worked at Board/C-Suite level for companies such as The Football League, ISS and Warner Music International. I’ve since spent nearly 20 years supporting an eclectic mix of founders, creatives, agencies, coaches and growing businesses.
I’m discreet, dependable and easy to work with. I understand that the best support isn’t about making myself visible, it’s about making your working life feel noticeably lighter.
Ways to work together
Support that fits the business you actually have.
I work with a small number of founders and boutique teams on a retained basis, from steady executive support to hands-on operational partnership.
Executive support
Reliable, senior-level support that protects your time and headspace.
Operations partner
Hands-on help for teams, projects and businesses with rather a lot going on.
Strategic partnership
A trusted second brain for founders who need oversight as well as action.
Start a conversation
If things feel a bit all over the place,
I can help.
Tell me what’s taking up too much time, what keeps sliding down the list, or simply what you’d love not to deal with anymore.